As a social entrepreneur, building a highly successful non-profit you need to
introduce a solution with a mission-related impact better than the
competitors at a price (time or money) that fits your business model.
The key questions to identify a real need are:
Does the cause have an unsolved problem?
Is there a much better solution than what already exists?
Can your solution be sustainable at a better price (time or
money)?
Keep in mind the new solution needs to be far better than
the current one, and its much easier to solve a known problem than an unknown
one. Sources of pain or aggravation are
prime opportunities and the people impacted by the cause often provide clues
how to solve the problem. Complaints and
expressions of unfilled wishes are really clues!
Start by evaluating preferences by using focus groups,
surveys and online reviews. Examine forecast trends and adoption patterns to
learn about the preferences. Understand that if the solution is really innovative, people
may not understand their need for it.
Focus on only the solution you can create and successfully launch, Do not try to meet every need. Fulfill the necessities first, then go for
enhancements prioritized by rank and cost. Lastly, beware of flooding your market segment with too many solutions.
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