People prefer organizations they know themselves or through family and friends. Beyond that, they also prefer organizations with effective branding
efforts. So be thoughtful when investing time and money building a brand.
The impact is best when aligned with a new project, venture, partnership or mission. To make the brand of the competition irrelevant, focus on serving target market segment in new ways. Be sure to consider:
Brand awareness
Perceived quality
Brand associations
Brand Loyalty
As a social entrepreneur, you can begin to build your brand equity by communicating
your image, spreading awareness, creating associations (name, logo, packaging,
colors) and building loyalty through promotions and benefits.
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